In the last installment of the column, we looked at the psychology and neuroscience that should be understood to best deliver a successful pitch, or in other words, convince your audience that your idea/business is a good one, and therefore suitable for investment. In this installment, the second of three on how to pitch, we’ll examine key […]
The next few installments of the SME fundraising column will be focused on the business pitch, which is perhaps the most pivotal few minutes in the fundraising process. Nail it — you’ve got great chance of raising capital. Swing and miss — you might need to apply for another credit card.Before diving into the nuts […]
Before diving into the the nuts and bolts of the backbone of a successful capital raise, the pitch, there is a final element to fundraising preparation that needs to discussed: when exactly you should start your raise. Those who have raised funds previously know that the process inevitably ends up being lengthy, probably lasting longer […]
A version of this article orginally appeared in Gulf News. Before we get too far ahead of ourselves, we need to discuss the type of financing that you can consider when raising capital for your business. “What kind of financing do we need?” is an important question you need to ask yourself before you begin […]
This week’s article will look at who to raise money from as you continue your quest of building your own billion-dollar unicorn. If you missed Part 1, you can access it here. Don’t stress too much about getting “smart money”. When speaking to entrepreneurs about who they are focusing on raising money from there is often an urge to attract […]
A version of the article appeared in Gulf News. Part 1 – To raise, or not to raise? Even the best entrepreneurs with the best ideas and the best business minds find it very difficult, if not impossible, to grow their businesses without relying on some form of external capital. Over the coming weeks I’m […]